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Planning Worksheet

 

Uses:

Use this page only to print a free planning worksheet for your own use, to organize ideas before you request a quote, or to request a quote via fax.

 

To submit your answers instantly/electronically, we recommend using the online form (containing similar questions) on the "Contact" page. Go there now to receive a free quote for your project!

 

Hints:

Don't hesitate or spend time on grammar and style when answering the questions. Jot down the first ideas that come to mind.  Add some descriptive words, examples of things you like, or qualities that your organization represents.

 

This exercise may take some time, but it is almost as important as composing a mission statement or business plan. Remember, your image is at stake, and your Web site often serves as a first impression to potential customers. Invest some time to get the best results!

 

Your Organization

What does your organization do or provide?

 

 

 

 

 

Tell us a little about how you got started or your reason for being in business: Has your organization been around for a while, is it family-owned, is it a new venture, are you a single entrepreneur providing consulting or doing this work as a hobby?

 

 

 

 

 

Do you have any kind of mission statement or advertising slogan that describes what you represent?  If not, please list some descriptive words that best describe your organization:

 

 

 

 

 

Is there a specific design style you wish to incorporate into the web site? If so, please describe it as well as you can (i.e., modern, classical, professional, dynamic/energetic, bold colors or clean/classy, simple or complex).

 

 

 

 

Previous Web Presence

Have you ever had, or do you currently have, an existing Web site?  If so, what is the URL?

 

 

 

 

 

What things about your existing or previous site(s) are you unsatisfied with?

 

 

 

 

Goals for Your New Site

What is your primary purpose for having a Web site?

 

 

 

 

 

What would you like your Web site to do? What are your top 3-4 goals for the site (i.e., tell customers who you are, look professional, sell a product)?

 

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Who will likely be your visitors be (i.e., customers/clients, people you give your business cards to, people browsing the internet, employees)? 

 

 

 

 

 

What kind of visitors do you want to attract?

 

 

 

 

 

What will they be able to learn or do at your site?

 

 

 

 

Domain Names and Hosting

If you have not already registered a domain name, what are your top (5) choices for your Web site's address (i.e., www.yourname.com)?

 

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Existing or previous domain names (if applicable):

 

 

 

 

 

Have you already signed up for a Web hosting service? If so, who?  Would you consider transferring to our hosting service, to benefit from our technical support and design options?

 

 

 

 

Your Web Page Content

Please make a list of page titles/topics you would like your site to have. Some suggestions for some standard pages follow:

 

1. Home (Intro/Welcome)

 

2. Profile (About you or your organization)

 

3. Services (What do you offer?)

 

4. Contact Info

 

5. FAQs (or any page topic of your choice)

 

 

 

Do you have a company logo? If not, are you interested in receiving more information about what is involved in having a custom logo designed (no sales information or name sharing, just a simple fact sheet)?

 

 

 

 

 

Do you have your own graphics/images/photos to add to your Web site?  If so, how many and what kinds?

 

 

 

 

 

Will you want us to add images to your site for you?

 

 

 

 

 

Time Frame and Budget

What is your time frame for producing and launching the site?

 

 

 

 

 

Estimate your budget for your Web site. Let us know if we should stay within a recommended price range for the design of your site. Rest assured that you will not be overcharged for the design stage of your site based on your budget because the design itself is usually offered as a package and usually takes a certain amount of hours to complete, regardless of content. Any budget dollars could be invested in enhanced marketing tools, search engine optimization, copywriting services, or purchase of unique/custom graphics or logos and additional features.}

 

 

 

 

 

Search Engines

Are good rankings on search engines critical for this web site? (Marketing and search engine optimization features require additional costs). If so, please list the most important key words or phrases people might enter into a search engine (such as Google) to search for your services.

 

 

 

 

 

Anything Else?

Please list any other ideas, features, requirements or questions you have.

 

 

 

 

 

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